速查速用商务英语口语 商标注册与转让 Trademark Registering \\u0026 Transferring (第1/5页)

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商标是企业形象和信誉的集中表现。商标注册和转让的市场也很巨大，我们对于商标的性质和期限都应在商标注册和转让时多加关注。

Lily: I’d like to have the trademark of our new product registered, but I’m not clear about the procedures.

Ian: It is not complicated, but one point that I’d like to remind you is that there’s a time limit of one year for trademarks.

Lily: Does that mean the period of validity is limited to one year?

Ian: Exactly. It must be renewed every year.

Lily: I see. How about the transferring of trademarks? Is it complicated?

Ian: No. Actually, what matters in the transferring is the price.

Lily: Sure it is.

Ian: Every owner of the trademark expects the price to be as high as possible.

丽丽：我想为我们的新产品注册商标，但是我不太清楚注册程序。

伊恩：它并不复杂，但是有一点我想要提醒你的是，商标有一年有效期。

丽丽：你的意思是说注册的商标一年内有效？

伊恩：是的。每年都需要更新。